So, I’m kinda pissed. I don’t know if you guys remember but a while back Sara Zucker threw up a link to Urban Outfitter’s Nylon subscription giveaway, and since Nylon is quite possibly the magazine least likely to offend my delicate print sensibilities, I went ahead and signed up.
WELL. Turns out that free subscription was not so much free as it was, well, not free.
This is the response I just got.
Dear VERENA,
We received your request for a FREE one-year subscription to NYLON Magazine. Thank you for your interest in our hot young publication!
Unfortunately we regret to inform you that the FREE-subscription holiday offer was extended only to Urban Outfitter customers who responded by the date given. Perhaps the third-party site you visited had an outdated link; we apologize for any confusion they may have caused you.
We would still love to have you as a NYLON subscriber, however! So we would like to welcome you with this special offer instead: just $9.95 for one year (10 fashion-forward issues) PLUS a cool (and clingy) NYLON Logo T-Shirt – FREE with your paid subscription!
That saves you a substantial 75% off our cover price. And considering how much a fashionable T-shirt can cost these days — $25.00 and up is not uncommon, as you surely know — you can appreciate what a good deal this is…
To take advantage of this special limited-time opportunity, just click here.
We look forward to receiving your order at your earliest convenience; we currently have all sizes of the T-shirt in stock and will ship yours immediately upon payment of your subscription.
Sincerely,Jacqueline Smith
Look, I’m not normally one to pay for magazine subscriptions. I’ve got a couple that came as a Christmas present and my desk at work is an ode to every CondeNast publication with too many PR people who don’t understand how the Internet works, but this time, somehow, Nylon sucked me in. It might have been the free t-shirt. (What? They said it was clingy.)
Anyway, I clicked through, ended up at a nice little subscription landing page, where $9.99 had somehow morphed into $19.99. (See above illustration / screenshot.)
WTF, Nylon? You take my trust, my imaginary money, and my desperate desire fror a free t-shirt and crap extra digits all over it.
So, which is it, Nylon? $9.99 or $19.99?
I’ll tell you which: Neither.